Group Marketing Manager
Location: Doncaster
Contract: Full-time, Permanent
Salary: A£45,000 - A£50,000
Working Hours: 40 Hours per week.
About the Business
We're supporting a successful, fast-growing group operating across play, leisure, and experiential environments . Their portfolio includes indoor play centres, trampoline parks, and a specialist B2B service division focused on designing and delivering large-scale play and sensory environments.
This group combines design, manufacturing, and venue operation expertise to create unique experiences for families and businesses alike. They're now seeking a Head of Marketing to lead brand growth, digital performance, and ecommerce strategy across multiple brands.
The Role
This is a senior marketing leadership position with full ownership of strategy, execution, and performance across four distinct brands - each with its own voice and growth potential.
You will be responsible for:
* Driving ecommerce growth and lead generation through digital marketing and online channels
* Increasing venue footfall and enquiry volumes with targeted, results-focused campaigns
* Building and managing strong brand identities and market presence
* Creating and delivering content that demonstrates the business's impact and expertise
* Ensuring websites (primarily WordPress) are optimised for user experience, lead capture, and conversion
Core Responsibilities
Lead Generation & Ecommerce Growth
* Develop and execute targeted digital campaigns (SEO, PPC, paid social, email) that drive enquiries and bookings
* Own and grow the ecommerce function, optimising online lead capture and conversion funnels
* Manage paid media spend to maximise ROI and lead quality
Website & Digital Presence
* Take ownership of multiple WordPress websites - content, UX, SEO, and performance optimisation
* Ensure every online touchpoint supports brand positioning and drives conversions
Brand Awareness & Media
* Lead brand positioning and messaging across the group's diverse businesses
* Build and manage relationships with media, PR, and influencers to grow visibility
* Create compelling stories and content showcasing venues, projects, and customer success
Content & Creative Direction
* Oversee production of photography, videography, case studies, and testimonials
* Ensure consistent creative identity and messaging across all channels and brands
Performance & Leadership
* Define, track, and report marketing KPIs to senior leadership
* Manage budgets, internal teams, and external agencies to deliver campaigns on time and on budget
* Collaborate closely with sales and operations teams to align marketing activity with business goals
What You Bring
* Proven experience delivering ecommerce growth alongside digital marketing in service or venue-based businesses
* Strong WordPress knowledge combined with SEO, PPC, email marketing, and paid social expertise
* A track record of generating measurable commercial outcomes from marketing campaigns
* Content creation oversight experience, especially with video and photography
* Comfortable working across both B2B and B2C audiences
* Data-driven, commercially focused, and results-oriented
* Strong leadership and stakeholder management skills
If you would like for the role of Group Marketing Manager then please to # or call Jade on #
Closing date is 16.10.2025 Please note this could change subject to suitable applications.
Hawk 3 Talent Solutions are acting as an employment agency on behalf of it's client.
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