Wyndham Hotels & Resorts is now seeking a Marketing Programme Manager EMEA to join our team in Madrid, Spain.
Job Summary
The Marketing Programme Manager EMEA will be responsible for the delivery of various marketing and loyalty projects and programmes across the marketing and loyalty division. These initiatives will focus on driving revenue, increasing brand awareness, engaging members and franchisees, and ultimately growing contribution.
The role includes ownership of major marketing and loyalty projects, taking them from the requirements gathering stage through to final delivery. The role also includes management of ongoing workstreams including CRM and loyalty operations initiatives.
The Manager will act in a supporting role to the Director Loyalty Marketing EMEA and will take the role of line manager to the Intern Loyalty, Brand & Digital Marketing EMEA.
The role will support the full portfolio of Wyndham brands, including Wyndham Hotels & Resorts and Wyndham Rewards.
Responsibilities
Marketing Projects
• Gathering stakeholder feedback
• Documenting project scope and objectives
• Documenting timelines
• Managing legal workstream
• Briefing SMEs
• Producing content (where relevant)
• Managing delivery
• Acquiring final sign-off
• Managing launch
Example Project: Introduce new marketing platform for all EMEA hotels
CRM
Managing the member communications process across Wyndham’s full portfolio of brands in EMEA, including Wyndham Rewards. Development of campaigns to activate and retain our existing members in market (whilst maximising opportunities in the global Wyndham Rewards member base). Includes strategic direction, agency management, agency briefing, soliciting content, coordinating translations, monitoring performance, analysing results and communication with stakeholders.
Loyalty Operations
Managing Wyndham Rewards communication with the Operational Teams, including programme changes, updates and new initiatives. Developing specific communication relevant to the EMEA region to engage and inform internal and franchise teams. Includes amending and creating copy, coordinating legal input, coordinating translations, agency briefing, delivering written and verbal updates and stakeholder management.
Loyalty Collateral
Managing Wyndham Rewards collateral, including management of stock levels and forecasting usage and cost. Development and optimisation of collateral alongside the Brand Team. Includes gathering stakeholder feedback, agency briefing, cross functional working, usage reporting and communication with stakeholders.
Complexity
The activities of the Marketing Programme Manager EMEA will have an impact on the company’s retention and contribution goals. This role requires the ability to undertake multiple projects and workstreams working in conjunction with external agencies, Global & NAMER counterparts, the wider EMEA team and the international franchisee community and delivering upon key measurables linked to revenue and membership.
Scope/ Financial Responsibility
This role requires implementation of internal and external communications to deliver the commercial needs of the business. This entails execution of project plans, creation of marketing/ data briefs and collateral, working with the legal team where appropriate, ensuring creative adherence, programme testing, communicating and engaging with our partners and with our franchisees for participation in promotions.
The role requires management of one direct report (Intern).
This role does not require management of a cost centre, however it will include management of a budget allocation for workstreams and financial evaluation for project costs and forecasts.
Abilities/ Key Competencies/ Skills
Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham Hotels & Resort’s Count on Me! Service Culture to be responsive, respectful and deliver a great experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind; Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.
Accuracy and Detail – shows strong attention to detail, good numeracy and delivers work of high accuracy and quality
Cultural awareness – able to navigate different cultural environments and anticipate differences
Communication – strong interpersonal skills and ability to communicate in writing, verbally and in person or via webinar throughout all levels of the organisation and externally
Flexibility – copes well with a changing landscape and shows drive, initiative, creativity and problem solving, adjusting course when necessary
Relationships building – easily builds trust and credibility with clients, colleagues and key stakeholders
Customer orientation – maintains sight of the customer perspective and strives for results which drive the value proposition
Projects and Problem solving – able to work on cross functional problems and show drive, initiative and problem solving
Creativity and Innovation – able to work with creative agencies to effectively position Wyndham Rewards and develop marketing materials
Planning and Prioritisation – able to manage several projects simultaneously and remain calm under pressure
Experience/ Certificates/ Education
• Degree qualified, ideally within a marketing or related discipline, or equivalent professional experience
• CIM qualified desired
• Previous experience in a marketing role desired, ideally within the travel/ hospitality sector
• Previous experience in managing marketing projects
• Previous experience in working with loyalty programmes
• Experience in direct marketing, email, customer relationship, customer insight or loyalty marketing
• Experience in liaising with external agencies
• Fluency in verbal and written English is essential. Additional business level language skills in German, Turkish or Arabic would be an advantage.
• Excellent computer skills (Word, Excel, PowerPoint)
COMPANY OVERVIEW:
Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.
Job Location: WHG Spain, Entrada por C/Leganitos, 47 Planta 9ª, Madrid, N/A 28013
Employment Status: Full-time
Employment Disclaimer
In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner. At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on behalf of the owner. I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving only as the recruiter and will not be my actual employer.
