Purpose & Overall Relevance for the Organization:
As a Field Account Representative, you will be the face of the brand in your territory - driving sales growth, strengthening retail partnerships, and ensuring Adidas is showcased in-store with excellence. Through collaboration, training, and brand advocacy, you will help bring adidas products and stories to life for consumers.
Key Responsibilities:
-Develop and maintain strong relationships with retail staff and store managers.
-Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.
-Ensure premium in-store execution across merchandising, product layout, and stock levels.
-Train and inspire retail partners on adidas product technologies, stories, and benefits.
-Share field insights with Adidas teams on market trends, competitors, and store performance.
-Drive sell-through via activations, events, and impactful training sessions.
-Uphold brand standards across all retail environments.
-Monitor performance metrics and collaborate with internal teams to exceed KPIs.
Key Tasks:
Functional:
-Build trusted partnerships with retail staff and managers across your territory.
-Execute seasonal strategies to maximise visibility and sell-through.
-Oversee visual merchandising standards, stock levels, and product presentation.
-Deliver product knowledge sessions highlighting key innovations and benefits.
-Act as the eyes and ears of the market - providing feedback on trends, competition, and consumer behaviour.
-Champion the adidas brand by ensuring consistency in every retail touchpoint.
Sales & Performance:
-Track and analyse store sales data to identify growth opportunities and risks.
-Collaborate with internal sales and merchandising teams to achieve account goals.
-Deliver impactful training to boost partner staff knowledge and selling confidence.
Market Intelligence:
-Monitor and report on competitor activities and emerging retail trends.
-Provide actionable insights from the field to inform product and commercial strategy.
Brand Advocacy & Training:
-Be a true brand ambassador - knowledgeable, authentic, and passionate.
-Lead engaging product and brand training sessions to elevate retail partner expertise.
Knowledge, Skills & Abilities:
-Strong interpersonal skills with the ability to build and sustain relationships.
-Commercial mindset with proven ability to influence sales performance.
-Excellent communication and presentation skills, both in-person and virtual.
-Solid understanding of retail operations, merchandising, and consumer behaviour.
-Self-motivated with strong organisational and time-management abilities.
-Analytical thinker with confidence in interpreting data and translating insights into actions.
-Passion for sports, lifestyle, and the adidas brand.
Requisite Education & Experience / Minimum Qualifications:
-Bachelor’s degree in Business, Marketing, Sales, or related field preferred (or equivalent experience).
-2–4 years of experience in retail account management, field sales, or a related commercial role.
-Proven track record in driving sales growth and delivering against KPIs.
-Experience delivering training or product presentations to retail staff.
-Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools.
-Flexibility to travel regularly within assigned territory.
