This position assists with coordinating communications and media relations for all programs, activities, and publications to promote the Town of Jupiter. The position involves creating written and visual communications for the Town's digital and physical/print platforms and managing communications projects to ensure an integrated communications approach, including supporting media strategy and relations. This professional position requires a highly detailed individual who also sees "the big picture" and works well in a fast-paced environment. The ideal candidate will have strong writing and creative skills, attention to detail, excellent interpersonal skills, and the ability to work well independently and with a team. In the absence of the Director of Community Relations/PIO, acts as the Community Relations Department lead. This position reports to the Director of Community Relations/PIO.
The following duties are typical for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.
Strategic Communications Plans & Project Management
Develops and leads integrated communications and marketing plans that align with Town objectives, department needs, and audience insights.
Supports management of the Town's Content Calendar, using it to prioritize work, set deadlines, and keep stakeholders on schedule; ensures efficient and productive workflow; recommends and implements process improvements to ensure quality and timely execution of initiatives
Provides strategic communications plans in support of Town initiatives and department programs, including branding, issue management, visibility, awareness, and methods to inform the public of programs, services, events, accomplishments, and activities.
Manages assigned initiatives and coordinates cross-functional contributors to complete projects on time.
Reviews and evaluates campaigns regularly, making or recommending improvements and/or adjustments as needed.
Content Development & Brand Stewardship
Writes, edits, and proofreads high-quality content for all of the Town's audiences and channels (print/e-newsletters, web, social, email, reports, signage, video script, etc.) in line with brand guidelines and the Town's Strategic Plan.
Translates complex information from subject matter experts (SME's) into clear, resident-friendly messages; ensures plain language and accessibility.
Leads fact-checking and quality assurance per the Town's branding and best practices; edits department submissions for accuracy, consistency, and tone.
Develops a keen knowledge and understanding of the Town of Jupiter's history, character, demographics, community, and culture.
Creative & Production
Designs and lays out publications (flyers, posters, brochures, newsletters, reports, etc.) and digital assets/content according to brand standards.
Oversees print preparation, production, and distribution for printed and promotional materials.
Assists in the creation/publishing of web and social content and graphics.
Media Relations & Public Information
Helps develop and support the Town's media strategy; assists in the preparation, development and relaying of information to the media and public.
Serves as the Acting Public Information Officer (PIO) in the Director of Community Relations/PIO's absence. May be called upon to manage media events, interviews, and on-camera appearances as necessary.
As needed, reports to the Town's Emergency Operations Center or the scene of an incident to prepare and disseminate information to the public.
Participates in monitoring media mentions and stories, and proactively developing messaging to address questions, requests, and issues.
Programs & Partnerships
Develops and manages the Town's sponsorship policy and program; produces annual materials, trains departments, and prospect/secure sponsors aligned with events and guidelines.
Plans, coordinates, and manages the annual Jupiter U program, which showcases the Town's government, services, history, and heritage.
Develops and implements public information and education programs that promote the Town's reputation and enhance its image and effectiveness.
Public Engagement and Events
Assists with public meetings, information sessions, and community programs.
Monitors community feedback and sentiment across channels, elevates risk/opportunities, and recommends responses.
ADDITIONAL FUNCTIONS
Performs general/clerical tasks, including answering telephone calls, preparing documents, making copies, processing mail, or maintaining filing systems.
Performs other related duties as required.
Bachelor's degree in Communications, Marketing, Public Relations, Media Relations, Project Management, or related field required.
Five (5) years of experience in community relations, public relations, media relations, marketing, journalism, or advertising, or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Experience writing/editing copy, including demonstrated ability and experience with visual and written communications, including effective writing and an ability to distill information into concise, common language understandable by a broad audience, is required.
Applicant must have advanced experience in design and layout, print preparation and production, web authoring on content management systems, email marketing, as well as demonstrate proficiency in the Microsoft Office Suite and Adobe Creative Suite.
A valid Florida driver's license is required. For application purposes, a valid driver's license from any state (equivalent to a State of Florida Class E) may be utilized, with the ability to obtain the State of Florida driver's license within thirty (30) days from the date of employment.
PREFERRED QUALIFICATIONS
Demonstrated experience in media strategy and media relations, including serving as an on-record spokesperson/PIO.
Experience coordinating or managing special events.
Experience leading community outreach, public engagement, or stakeholder initiatives that enhance visibility and build trust.
Proven ability to own and manage complex communications projects from concept to completion, setting timelines, coordinating cross-functional contributors, and ensuring accountability.
Experience developing and leading integrated communications or marketing plans that align with organizational strategy.
Leadership Aptitude: Requires the ability to lead and manage change within the organization to meet the strategic goals for the Town of Jupiter. Creates buy-in, models the way, and encourages positive contributions, attitudes and investment in those they lead.
Data Utilization : Requires the ability to review, classify, categorize, prioritize, and/or analyze data. Includes exercising discretion in determining data classification, and in referencing such analysis to established standards for the purpose of recognizing actual or probable interactive effects and relationships.
Human Interaction : Requires the ability to provide guidance, assistance, and/or interpretation to others regarding the application of procedures and standards to specific situations.
Equipment, Machinery, Tools, and Materials Utilization : Requires the ability to operate, maneuver and/or control the actions of equipment, machinery, tools, and/or materials used in performing essential functions
